Nurturing Connections, Driving Change: Tandem’s Brand Refresh Story

You may notice Tandem has a different look. Let me take a moment to explain.

Over the last 6 years, Tandem has convened a community of 300+ business leaders in Canada, the US and Australia. Connecting these ambitious entrepreneurs with forward-looking, impactful businesses has been an amazing and gratifying journey for our team.

In this time, we’ve seen our network evolve into an expansive ecosystem of roll-up-their-sleeves innovators working in a broad range of professional fields – no longer just finance and accounting.

We have had the privilege of working with 250+ companies to nimbly add fractional talent and expertise that meets their ever changing needs. They are embracing our network’s diversity with increased demand for more holistic services.

Our network is the driving force behind our success. Here, we attract and cultivate leaders who are experienced, entrepreneurial, collaborative, dependable and tech-savvy. They are life-long learners for whom the Future of Work is now. Together, we have nurtured a professional culture that is relational, networked and tech-enabled – a culture that reinforces both our autonomy and interconnectedness.

We are here to build a thriving, equitable economy with abundant opportunities for people of all genders to do meaningful, impactful work.

Yet that vision, and the values that compel us, weren’t being reflected by the image we put forward. So, this summer, we underwent a refresh of the Tandem brand. Our hope is to showcase the beating heart of our work – our why and our way – so it’s clear what sets us apart in the world of consulting.

We have always nurtured with a gentle touch and championed with fierce determination; we strive for this unapologetic spirit to stand as the foundation of our brand identity.

Our new colour palette reflects our down-to-earth, relational approach to doing business, the creativity we bring to problem-solving/opportunity-finding, and our blue-sky thinking. The font selection and refreshed logo design reflect our commitment to continuous innovation through a contemporary design approach that preserves our distinctly human touch.

Check out the rest of our new and improved website at www.tandemig.com to get a better feel for who we are and where we’re inviting you to go with us. We look forward to embarking on this new chapter with you!