Think in Seasons

What do nature’s cycles teach us about building businesses that last?

If we’ve learned anything from years of building with people, it’s that growth is not linear.

It rarely moves in straight lines or predictable timelines. It moves like nature does. In cycles. In quiet beginnings. In bursts of energy. In long, slow pauses. In the letting go of what no longer fits.

We’ve been thinking about what it means to truly build a business that lasts. One that can stretch and breathe, one that holds its people through the full arc of their lives and work. That kind of business doesn’t just chase outcomes. It learns to move with the seasons.

There are moments to plant new ideas and practices. Time to tend to what’s already been growing. And there are moments to rest. To step back. To trust that not everything has to be in bloom to be alive.

Seasons ask us to be present. To honour change as part of the work – not a disruption from it. And to remember that building something regenerative is not about speed or scale. It’s about staying rooted through the cycles.

That’s the work we’re committed to. And we know many of you are too.